In this first election featuring t.v. commercials for campaigning, General Eisenhower faced Illinois governor Adlai Stevenson.
Ike’s good nature and conversational style was well-received by the voters. The American people seemingly agreed to the famous slogan, “I Like Ike.” And, his war record made him a valuable asset for the ongoing Cold War.
It wasn’t all easy for Ike, though. Eisenhower’s vice presidential pick, Richard Nixon, faced accusations of misusing campaign funds. Luckily, in a televised speech, Nixon was able to regain the faith of voters, and keep the family dog, Checkers.