Nickname: LBJ

Years in office: 1963–1969

Political party: Democratic

Birthday: August 27, 1908

Official presidential portrait of Lyndon B. Johnson

by Elizabeth Shoumatoff, 1968

LBJ for the USA, 1964 (Smithsonian Museum of American History)

This simple but effective campaign poster did the trick in the election of 1964. LBJ won the election with the greatest popular vote margin in history.

In the election of 1964, Lyndon B. Johnson faced the conservative Republican senator, Barry Goldwater. Johnson entered the election with high approval ratings after assuming the office following the assassination of JFK.

In this election, the Johnson campaign created one of the most famous political commercials as of yet – a little girl pulling petals off of a daisy, counting down to a nuclear explosion.

Johnson lost some support in the south with his push for Civil Rights and integration. Even so, he won by a huge margin in both popular and electoral votes. 


Johnson City, TX


Washington, D.C.


Austin, TX


Johnson City, TX


Davis, Kenneth C., and Pedro Martin. Don’t Know Much about the Presidents. New York: HarperCollins Publishers, 2014.

DeGregorio, William A., and Aaron Jaffe. The Complete Book of U.S. Presidents. Fort Lee, NJ: Barricade Books, Inc., 2017.

Kane, Joseph Nathan, and Janet Podell. Facts about the Presidents: A Compilation of Biographical and Historical Information. New York: H.W. Wilson, 2009.


Encyclopedia Britannica, britannica.com

Library of Congress, loc.gov

Miller Center, University of Virginia, millercenter.org/the-presidency

The White House, whitehouse.gov

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